About the Project
SC Aerial Imagery is a full service aerial video and photography production company based in Chapin, SC. Like many fledgling entrepreneurs, owner Josh MacFarland built a “DIY” website when launching the business as an inexpensive way to establish SC Aerial Imagery’s online presence. After a few short months, however, it was apparent that the business was not appearing in organic search results.
While Josh was not quite ready to invest in a brand new website, we knew there were minor structural and content edits that could be made to make SC Aerial Imagery more visible to potential customers.
By focusing on site headings, text content development & editing and appropriate meta descriptions & tagging of all pages, photos and videos, we were able to: