About the Project
Southern Home Services provides exterior home renovation services in the Charlotte, NC metro area. Upon initial review, it was apparent that the “bones” of the SHS website were solid, but the content and structure needed work to create a more seamless user experience.
First, we modified the main navigation to highlight SHS's three primary services: roofing, siding and window replacement. We then broke the information for these services out into their own pages.
Next, we edited and modified the content as needed, improving readability by breaking the information into smaller, more "digestible" sections and writing for common search terms for the client's industry.
Finally, we made sure all page titles and meta descriptions were optimized to make the information easier to find in search.
Upon completing this project, we were able to achieve the following objectives: