About the Project

Southern Home Services provides exterior home renovation services in the Charlotte, NC metro area. Upon initial review, it was apparent that the “bones” of the SHS website were solid, but the content and structure needed work to create a more seamless user experience.

Client Name

Southern Home Services

Publish Date

November 20, 2021

Project Type

Content Creation, SEO, Website Optimization

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The Solution

First, we modified the main navigation to highlight SHS's three primary services: roofing, siding and window replacement. We then broke the information for these services out into their own pages.

Next, we edited and modified the content as needed, improving readability by breaking the information into smaller, more "digestible" sections and writing for common search terms for the client's industry.

Finally, we made sure all page titles and meta descriptions were optimized to make the information easier to find in search.

Upon completing this project, we were able to achieve the following objectives:

  • Make clear what services SHS offers on the website
  • Make it easier for potential customers to find important information related to their needs
  • Improve search ranking for several common industry keywords and phrases without an extended SEO campaign