About the Project

Whiskey critic and author David Jennings (aka Rare Bird 101) is considered one of the foremost authorities on all things bourbon and, more specifically, all bourbons distilled and bottled by Wild Turkey.

In preparation for the release of his second book “Wild Turkey Musings: A Whiskey Writer’s Retrospective” last year, David contacted us to complete a refresh and rebrand of his book selling website.

Client Name

Rare Bird 101

Publish Date

May 5, 2023

Project Type

Web Design

Live Preview Visit Site

The Solution

While David had a functioning site already in place, we needed to update the look and feel to reflect the vibe of the new book. We also needed to ensure that both books were able to easily be found and ordered. upon project completion, we:

  • Updated the color scheme, icons and graphics of the site to reflect the vibe of the new release
  • Put the new book information front and center, while also making the original book wasy to find
  • Provided readers with several excerpts from the book to preview
  • Stremlined the user interface for a more seamless experience